Free Shipping Upsell

The Free Shipping upsell shows customers how close they are to qualifying for free shipping and recommends products to help them reach it. Powerful psychological motivator to increase average order value.

desc - Show progress toward free shipping with product recommendations to reach the threshold.

Description

Leverages psychological principle that customers will add items to avoid shipping costs. Displays progress bar showing proximity to free shipping, then recommends relevant products. Smart Shipping (Growth+) allows different thresholds for different markets and currencies, automatically showing correct threshold based on customer location.

Limitations

• Smart Shipping (market-specific thresholds) requires Growth+ plan
• Requires free shipping rate configured in Shopify

Sample Use Cases

• Close to Threshold: Show "Add $12 more for free shipping" with product recommendations
• Progress Visualization: Display progress bar when customer is close to threshold
• International Customers: Use Smart Shipping for market-specific thresholds (US: $75, EU: €65, UK: £55)

Display Rules

Supports advanced display rules for conditional rendering. See Display Rules System documentation for details.

Key Features

• Progress bar visualization
• Smart Shipping (market-specific thresholds)
• Product recommendations to reach threshold
• Real-time cart value tracking
• Dynamic messaging
• Localization support

How It Works

Basic Shipping Threshold

1. Set free shipping threshold: $75
2. Customer cart: $63
3. Component displays: "Add $12 more for FREE SHIPPING"
4. Shows products priced around $12-20
5. Customer adds product
6. Cart now: $78
7. Component displays: "🎉 You qualified for FREE SHIPPING!"

Smart Shipping (Growth+ Plans)

Configure multiple thresholds by market:
- United States: $75 USD
- European Union: €65 EUR
- United Kingdom: £55 GBP
- Canada: $100 CAD
- Australia: $100 AUD

System automatically detects customer currency and market, 
shows appropriate threshold.

Display States

Below Threshold

Progress Bar: 60% filled
Message: "Add $12 more for FREE SHIPPING 🚚"
Call to Action: [Product recommendations below]

Close to Threshold (Within $5)

Progress Bar: 95% filled
Message: "You're so close! Add just $3 more for FREE SHIPPING 🎉"
Call to Action: [Small item recommendations]

Threshold Reached

Progress Bar: 100% filled
Message: "🎉 Congrats! You qualified for FREE SHIPPING!"
Style: Success/celebration colors
No product recommendations shown

Product Recommendations

Strategic Product Selection

Show products priced between:
- Minimum: Amount needed to reach threshold
- Maximum: Amount needed + $10

Example: Need $12 more
Show products: $12 - $22

Reasoning: Don't want to overshoot too much

Product Types to Recommend

Prioritize:
1. Small add-ons (easy impulse purchases)
2. Consumables (refills, batteries)
3. Accessories (complementary items)
4. Lower-priced bestsellers

Avoid:
- Large items that add shipping cost
- High-priced items (discourages)
- Unrelated products

Threshold Strategy

Setting Your Threshold

Formula: Average Shipping Cost × 3-4

Example:
- Average shipping cost: $8
- Free shipping threshold: $24-32
- Recommended: $30

Reasoning: 
- Recovers shipping cost (customer adds items)
- Increases AOV beyond shipping recovery
- Feels achievable to customers

Threshold by Market

US Market:
- Common: $50, $75, $100
- Recommended: $75
- Premium brands: $100+

EU Market:
- Common: €50, €65, €75
- Recommended: €65
- Premium brands: €75+

UK Market:
- Common: £40, £50, £60
- Recommended: £50
- Premium brands: £60+

Placement Recommendations

Above Cart Summary

[Progress Bar: 75% - Add $15 more for FREE SHIPPING]
[Product Recommendations]
---
[Cart Items]
[Subtotal]

In Cart Summary

[Your Order]
[Cart Items - $60]
[Progress: $15 away from free shipping]
[Subtotal: $60]
[Shipping: $8.00]

Sticky Banner (Top)

[Sticky Top Bar]
🚚 Add $15 more for FREE SHIPPING [Progress Bar 75%]
---
[Checkout Content]

Messaging Strategy

Urgency Elements

Add urgency (optional):
- "Today only: Free shipping at $75"
- "Limited time: Free shipping threshold"
- Time-based: "Order in X hours for free shipping"

Social Proof

Add social proof:
- "Join 1,000+ customers who got free shipping today"
- "Most popular: Add bestseller for free shipping"
- "92% of customers add one more item for free shipping"

Smart Shipping (Advanced Free Shipping)

Smart Shipping eliminates the need to create multiple free shipping components for different markets. Set market-specific thresholds and the system automatically shows the correct threshold based on customer currency and location.

How Smart Shipping Works

Single Component, Multiple Markets: Instead of creating separate components for each market, configure one component with market-specific rules.

Automatic Detection: The system automatically detects the customer's market and currency, displaying the appropriate threshold.

Priority Logic:

1. Market + Currency match (e.g., US market + USD) - highest priority
2. Currency match (e.g., any market using EUR)
3. Default threshold - fallback if no match

Configuration Example

Default Threshold: $75 USD

Market Overrides:
- United States: $75 USD
- Canada: $100 CAD
- European Union: €65 EUR
- United Kingdom: £55 GBP
- Australia: $100 AUD
- Japan: ¥8,000 JPY

Smart Shipping Benefits

1. Simplified Management

• Single component instead of multiple
• Easy updates across all markets
• Consistent messaging

2. Market-Appropriate Thresholds

• Account for currency differences
• Adjust for regional shipping costs
• Optimize by market economics

3. Better Customer Experience

• Always shows correct currency
• Culturally appropriate amounts
• No confusion about conversion

Setting Up Smart Shipping

1. Enable Smart Shipping in component settings
2. Set Default Threshold: Your baseline (e.g., $75 USD)
3. Add Market Overrides: Configure each market
   • Select market
   • Enter threshold amount
   • Choose currency
4. Test: Preview with different market settings
5. Save: Changes apply immediately

Market-Specific Strategy

United States

Threshold: $75 USD
Reasoning: Standard domestic shipping ~$8, 3x multiple
Average works for most product categories

Canada

Threshold: $100 CAD
Reasoning: Higher shipping costs to Canada
CAD exchange rate consideration

European Union

Threshold: €65 EUR
Reasoning: International shipping costs
VAT considerations
Cross-border commerce

United Kingdom

Threshold: £55 GBP
Reasoning: Post-Brexit shipping complexity
Higher UK shipping costs
GBP strength vs other currencies

Australia

Threshold: $100 AUD
Reasoning: Remote location, higher costs
AUD exchange rate
Large geographic area

Without Smart Shipping vs With Smart Shipping

Without Smart Shipping (Manual Approach):

❌ Create US component → $75 threshold
❌ Create EU component → €65 threshold  
❌ Create UK component → £55 threshold
❌ Create AU component → $100 AUD threshold
❌ Create CA component → $100 CAD threshold

= 5 separate components to manage
= Display rules needed for each market
= Updates must be made 5 times
= More complex maintenance

With Smart Shipping:

✅ Create ONE component
✅ Configure all market thresholds in one place
✅ Automatic market detection
✅ Single update applies everywhere
✅ Simpler management

= 1 component total
= No display rules needed
= Update once
= Much easier to maintain

Smart Shipping FAQs

Q: Do I need separate components for each market? A: No! That's the whole point of Smart Shipping. One component handles all markets.

Q: What happens if I don't set a threshold for a customer's market? A: The system falls back to your default threshold. Always set a sensible default.

Q: Can I test Smart Shipping before going live? A: Yes, use the preview mode and change your test customer's market to see different thresholds.

Q: How quickly do changes take effect? A: Immediately. When you save Smart Shipping settings, they apply to all new checkout sessions.

Q: Can I have different product recommendations per market? A: Smart Shipping only controls thresholds. Product recommendations are controlled separately by your product source settings.