Checkbox Upsell
The Checkbox Upsell provides the simplest, lowest-friction way to add products to cart with a single click. Perfect for small add-ons, warranties, gift wrapping, or low-cost complementary items.
desc - Simple one-click upsells perfect for small add-ons, warranties, and gift wrapping under $20.
Description
Minimize purchase friction with one-click product addition. Works best for low-priced add-ons (typically under $20) that feel like natural additions. Minimal interface doesn't disrupt checkout flow. High acceptance rates for appropriate low-cost items.
Limitations
- Single recommendation product per component
- Minimal product details shown
Sample Use Cases
- Gift Wrapping: Offer gift wrapping services for additional $3-5, with message input enabled.
- Extended Warranty: Suggest extended warranty or product protection plans
- Small Add-ons: Add small complementary items like batteries or care products
- Shipping Protection: Offer shipping protection plans for additional $3-$5
Display Rules
Supports advanced display rules for conditional rendering. See Display Rules System documentation for details.
Key Features
- One-click addition to cart
- Minimal friction interface
- Clear pricing display
- Mobile-optimized
- Localization support
- Supports optional customer message via settings
Ideal Products for Checkbox Upsells
Price Range
✅ Perfect: $3 - $15
⚠️ Acceptable: $15 - $25
❌ Too High: $25+
Product Types
Gift Services
- Gift wrapping: $3-5
- Gift message card: $2-3
- Premium packaging: $5-8
- Gift bag/box: $4-6
Protection & Warranty
- Product protection plan: $10-20
- Extended warranty: $15-25
- Insurance: $5-15
Small Accessories
- Batteries: $3-8
- Care products: $5-12
- Cleaning supplies: $4-10
- Small complementary items
Services
- Rush processing: $10-20
- Priority shipping: $8-15
- Setup/installation: $15-25
Checkbox Upsell Format
Standard Layout
☐ Add [Product Name] for only $X.XX
Brief product description (1 sentence)
[Small product image optional]
Example - Gift Wrapping
☐ Add Gift Wrapping for only $4.99
Beautiful wrapping with ribbon and card included
Example - Protection Plan
☐ Add 2-Year Protection Plan for only $19.99
Covers accidental damage, drops, and spills
Example - Rush Processing
☐ Add Rush Processing for only $12.00
Your order ships within 24 hours (2-3 days sooner)
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Strategic Placement
Above Checkout Button
[Cart Summary]
[Subtotal: $85.00]
---
☐ Add Gift Wrapping for only $4.99
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[Complete Order Button]
Near Related Products
[Cart: Laptop - $999]
☐ Add 2-Year Protection Plan for only $79
[Cart: Camera - $599]
☐ Add Camera Case for only $15
Conditional Display Rules
Gift Wrapping
Show when:
- Cart attribute "is_gift" = true, OR
- Product tag contains "giftable", OR
- Customer selected "This is a gift" option
Don't show when:
- Shipping method is "Express" (too fast for wrapping)
Protection Plans
Show when:
- Cart contains electronics, OR
- Cart total > $200, OR
- Product type = "Electronics" or "Appliances"
Protection plan price:
- 5-10% of product value
- Example: $500 product → $25-50 plan
Rush Processing
Show when:
- Cart total > $50 (minimum for service), AND
- Shipping address is domestic, AND
- Current date allows for rush fulfillment
Don't show when:
- Already selected Express shipping
Multiple Checkbox Upsells
Can Stack 2-3 Checkboxes
☐ Gift Wrapping ($4.99)
☐ Rush Processing ($12.00)
☐ Include Greeting Card ($2.99)
Psychology of Checkbox Upsells
Why They Work
1. Low Friction: Single click to add
2. Low Cost: Small price seems insignificant
3. Convenience: Feels like completing the order
4. Framing: "Only $X" frames positively
5. Relevant Timing: Customer already buying
Pricing Strategy
The "$5-$10 Sweet Spot"
Most checkbox upsells perform best at $5-10:
- Feels insignificant vs total cart value
- "Only $X" framing is compelling
- Less decision friction
- High impulse acceptance
Checkbox upsells are most effective for low-cost add-ons under $15. For higher-value products, use Featured Product Upsell or Product List Upsell instead.