Featured Product Upsell (Large upsell)

The Featured Product Upsell highlights a single product with prominent display and large imagery, perfect for promoting specific high-value items, bestsellers, or strategic products requiring focused attention.

desc - Highlight a single product with prominent display for high-value items and bestsellers.

Description

Spotlight one specific product with large, attention-grabbing display. Shows prominent product image, full details, and clear add-to-cart action. Perfect for high-margin items, bestsellers, or products you're specifically trying to promote. Large format works especially well for premium products.

Limitations

• Displays single product only
• Best for strategic, high-value product promotion

Sample Use Cases

• Bestseller Promotion: Promote bestselling product to every customer
• High-Margin Focus: Highlight high-margin item for increased sales
• Product Launch: Feature new product launch with prominent positioning

Display Rules

Supports advanced display rules for conditional rendering. See Display Rules System documentation for details.

Product Sources

Same product source options as Product List Upsell:

• Manual Selection: Hand-pick specific product
• Collections: Pull from Shopify collection
• Automatic (Shopify AI): Automatic recommendations
• Product Mapping (Pro): Product mapping
• Boost Commerce (Pro): AI recommendations
• Athos Commerce (formally Searchspring) (Pro): Search-powered
• Algolia (Pro): Search-powered
• Nosto (Pro): Personalization

Key Features

• Large, prominent product display
• High-quality product image showcase
• Full product details (price, variants, description)
• Clear add-to-cart functionality
• Variant selector (size, color, etc.)
• Mobile-optimized layout
• Localization support

Display Elements

Product Image

Size: Large, prominent display
Quality: High-resolution product photography
Best Practice: Use lifestyle or hero product shots

Product Information

- Product title
- Product price (with compare-at price if on sale)
- Product description/key features
- Variant selector (if applicable)
- Stock status
- Customer reviews/ratings (if integrated)

Call to Action

Primary Button: "Add to Order" or "Add to Cart"
Secondary Action: "View Details" (optional)
Style: Prominent, high-contrast button

Best Practices

When to Use Featured Upsell

✅ High-value product ($50+)
✅ Limited product selection (1 strategic item)
✅ New product launch
✅ Bestseller promotion
✅ High-margin items
✅ Premium/luxury products

❌ Multiple product recommendations
❌ Low-value items (under $20)
❌ Complement/accessory products

Product Selection Strategy

High-Margin Items

Focus on products with strong profit margins:

Example: If selling $30 shirt, feature $80 premium jacket
Benefit: Maximize revenue per conversion

Bestsellers

Leverage social proof of popular items:

Example: "Our #1 Bestseller" or "Customer Favorite"
Benefit: High conversion due to popularity

Strategic Products

Promote items aligned with business goals:

Example: New collection launch or seasonal items
Benefit: Inventory management and strategic focus

Pricing Strategy

Sweet Spot: 50-100% of average cart value
Example: $75 cart value → Feature $50-$100 product
Too Low: <30% of cart value (not compelling)
Too High: >150% of cart value (overwhelming)

Display Rules for Featured Upsells

Cart Value-Based

Show featured premium product when cart < $100
Reasoning: Opportunity to increase order value

Product Category-Based

Show complementary featured product based on cart contents
Example: Cart has running shoes → Feature premium running socks

Customer Segment-Based

Show different featured products to different segments:
- New customers: Bestseller (proven choice)
- Returning customers: New arrival (variety)
- VIP customers: Premium exclusive item

Seasonal Strategy

Show seasonal featured products:
- Summer: Sunglasses, swimwear
- Winter: Outerwear, cold weather accessories
- Holidays: Gift sets, special editions