Review Display Component

Showcase reviews on your checkout to help build trust and increase conversions.


Example

Review Component

Seen on Down To Ground


Description

Display authentic customer reviews and ratings. Show reviews for specific cart products or general store reviews via conditional rendering. Automatically formats reviews to match checkout theme while maintaining credibility.


Limitations

  • Currently you cannot connect your third party review provider to this component

Sample Use Cases

  • Product-Specific Reviews: Display top-rated reviews for products in cart via conditional rendering
  • Store Reviews: Show general store reviews to build overall brand trust
  • Verified Reviews: Highlight verified purchase reviews for authenticity

Display Rules

Supports advanced display rules for conditional rendering. See Display Rules System documentation for details.


Key Features

  • Product-specific or general store reviews
  • Star ratings display
  • Localization support
  • Automatic theme matching

Review Display Options

Product-Specific Reviews

Show reviews for products currently in the customer's cart:

Display Mode: Product Reviews
Logic: Shows reviews for cart items
Best for: Product-specific trust building
Example: "Sarah M. - ⭐⭐⭐⭐⭐
'This dress fits perfectly! Highly recommend.'"

Store Reviews

Show general store reviews regardless of cart contents:

Display Mode: Store Reviews
Logic: Shows overall store ratings and reviews
Best for: Brand trust building
Example: "Amazing customer service! Fast shipping and quality products."

Combined Approach

Use conditional rendering to show product reviews when available, store reviews otherwise:

Display Rules:
- IF specific product in cart: Show product reviews
- ELSE: Show store reviews

Review Elements

Star Ratings

Visual star rating display (1-5 stars):

⭐⭐⭐⭐⭐ 5.0
⭐⭐⭐⭐⭐ 4.8
⭐⭐⭐⭐ 4.0

Reviewer Information

  • Customer name (first name + last initial)
  • Verified purchase badge
  • Review date
  • Location (optional)

Review Content

  • Review title/headline
  • Review text (full or excerpt)
  • Product name (for product reviews)
  • Photos (if provider supports)

Verified Badge

✓ Verified Purchase
✓ Verified Buyer
✓ Authentic Review

Placement Recommendations

Near Cart Summary

Build trust while customers review their order:

[Cart Items]
[Subtotal]
---
⭐⭐⭐⭐⭐ Rated 4.8/5 by 1,234 customers
"Amazing quality! Will definitely order again." - Sarah M.
---
[Proceed to Checkout]

In Order Summary

Constant visibility throughout checkout:

[Order Summary]
[Cart Items - $120]
---
⭐⭐⭐⭐⭐ 4.9/5 from 856 reviews
"Best purchase I've made!" - Alex P.

Best Practices

Number of Reviews

  • Display 1-3 reviews for optimal impact without cluttering
  • Show highest-rated reviews (4-5 stars) to build confidence

Review Selection

Choose reviews that are:

  • Recent (within last 6 months)
  • Relevant (product-specific when possible)
  • Detailed (substantial content, not just "Great!")
  • High-rated (4-5 stars)
  • Verified (verified purchase badge)

Review Length

✅ Ideal: 2-3 sentences (40-100 words)
❌ Too short: "Great!" (lacks credibility)
❌ Too long: Multiple paragraphs (overwhelming)

Conditional Display Strategies

Cart Value-Based

Show reviews for higher-value carts where trust is critical:

Display Rule: Show when cart total > $100
Reason: Higher-value purchases benefit most from social proof

New Customer Focus

Target first-time customers who need trust signals:

Display Rule: Show when order count = 0
Reason: New customers need more reassurance

Product Category-Based

Show reviews for specific product types:

Display Rule: Show when product type = "Apparel"
Reason: Reviews especially valuable for sizing/fit concerns

Regional Targeting

Show region-specific reviews when available:

Display Rule: Show US reviews to US customers
Reason: Regional relevance increases trust

Impact on Conversion

Research Data

  • 63% of consumers more likely to purchase with reviews
  • 18% average conversion increase with review display
  • Reviews increase trust especially for first-time customers
  • Product reviews outperform store reviews for conversion

Most Effective For

  • First-time customers
  • Higher-priced items ($50+)
  • Apparel and accessories (sizing concerns)
  • Electronics (quality concerns)
  • Beauty products (results-focused)